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💼 Business·Works on: claude, chatgpt

Customer Persona Builder

A persona document that's actually useful for product decisions.

#persona#marketing#research
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Build a customer persona for: 
Target segment: 

Deliver, in this order:
1. **One-line summary** ("<role> who  and ")
2. **A day in their life** — 4 short bullets, time-stamped.
3. **Top 3 pains** — each with a verbatim quote they'd actually say.
4. **What they've tried before us** — and why it didn't work.
5. **What they read / who they trust** — channels and voices, specific.
6. **The trigger event** — what makes them search for a solution this week.
7. **The objection that kills the deal** — and how we'd answer it.

Use only details that would be plausibly true for THIS segment. Do not invent demographics that don't matter for the product.
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See the lazy version this template replaces
Before — the lazy prompt
create a customer persona for <product>

Why it works

  • Verbatim quotes are gold for copywriting — most personas skip them.
  • Trigger-event + objection are the actual sales-critical pieces.
  • "Things they tried before" gives you positioning vs. competitors.

Make this one yours

Replace the bracketed placeholders, then paste into the Prompt Fixer to lint your customisation before hitting send.